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Welcome to our website!

We attach great importance to protecting and safeguarding your privacy. Therefore in the following we inform you on the collection and use of personal data when using our website.


Anonymous data collection

You can visit our websites without providing any personal information. In this context, we store no personal data. In order to improve our offer, we only analyze statistical data that do not allow any connection to your person.


Collection, processing and use of personal data

We collect personal data (details about personal or factual circumstances of an identified or identifiable natural person) only to the extent provided by you. 
The processing and use of your personal data is carried out to fulfill and process your order and to process your requests. After complete contract processing all personal data are first stored considering tax and commercial law retention periods and then deleted after the deadline, unless you have agreed to the further processing and use.
Personal data is collected, if you subscribe to our e-mail newsletter. We use the collected data for advertising purposes. We send you newsletters in case you have explicitly consented to it. You may unsubscribe at any time using the unsubscription link in the Newsletter or by sending us a message.


Disclosure of personal data

A transfer of your data to third parties without your express consent will not occur. The only exceptions are our service partners that we need to fulfill the contractual relationship. In these cases, we strictly adhere to the requirements of the Federal Data Protection Act. The amount of data transmission is limited to a minimum.



In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies set by us, the processing is carried out in accordance with Art. 6 (1) point b GDPR either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
We work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). You will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following sections.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:
- Internet Explorer:
- Firefox:
- Chrome:
- Safari:
- Opera:
Please note that the functionality of our website may be limited if cookies are not accepted.


Using remarketing or "similar target groups" feature of Google Inc.

The provider uses on the website the remarketing or "similar target groups" - feature of Google Inc. ("Google"). This function enables the provider to address visitors to the website with targeted advertising whereby visitors to the provider's website are offered customized, interest-based advertising ads when they visit other websites in the Google Display Network. To carry out the analysis of the websites use, which forms the basis for the creation of interest-based ads, Google uses the so-called Cookies. To this end, Google stores a small file containing a sequence of numbers in the browsers of the visitors to the website. Over this number the website visits and anonymous data on the use of the site are recorded. There is no storage of personal data of visitors to the website. If you visit another website on the Google Display Network afterwards, advertisements are displayed that very likely take into account previously viewed product and information areas. 
You have the option to permanently object to remarketing / targeting across all devices by deactivating personalized advertising in your Google account. To do this, please follow this link:


Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "Cookies", text files that are stored on your computer and enable analysis of your use of the website. The information generated by the cookie about your use of this website are usually transferred to a Google server in the USA and stored there. In case of activation of the IP anonymization on this website, your IP address will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website Google will use this information to evaluate your use of the website, compiling reports on website activity and providing other with website and internet related services to the website operator. The IP address provided from your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by adjusting your browser software; however, we point out that in this case you cannot use all features of this website to their full extent.
You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them by downloading and installing the browser plugin available under the following link:


Use of Facebook plugins

On these web pages plugins of the social network are used, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
If you search with such a plugin the provided Internet pages of our website, a connection is established to the Facebook servers and the plugin is shown by notifying your browser on the Internet. This is transmitted to the Facebook server which you have visited on our Internet pages. If you are logged in as a member of Facebook, Facebook assigns this information to your personal Facebook user account. When using the plug-in functions (for example, clicking the "Like" button, leaving a comment) this information is also assigned to your Facebook account, which you can only prevent by logging out before using the plugin.
If you do not want Facebook information gathered directly to your Facebook profile, you must log out either before visiting our Facebook page or use the available add-on provided by Facebook for your browser. This allows you to block the loading of the Facebook plugins.
For more information on the collection and use of data by Facebook, about your rights and options to protect your privacy, please refer to the privacy policies of Facebook. At the following Internet address you can find Facebook’s privacy policy with further information on the collection and use of data by Facebook, your relevant rights as well as on settings for the protection of your privacy:

Use of the Zendesk live chat system

Our website uses technologies from Zendesk Inc., 1019 Market St, San Francisco, USA ( for web analyzing and to operate a live chat system which responds to live support requests. Usage profiles under a pseudonym can be created from this data. Cookies can be used to do this. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes. Zendesk Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the US and the EU. For more information, please refer to the privacy policy of Zendesk:



This website uses Google Inc. (”Google”) technology called “retargeting”. It enables us to target our website visitors with interest-based ads. The displayed ads use a cookie-based analysis of the previous usage data. Personal data will not be stored. In the case of retargeting, a cookie will be stored on your computer or mobile devices to collect anonymized data about your interests. These cookies are small text files stored on your devices. They help us to display ads, which are most likely to correspond to your interests. You can refuse the setting of cookies for advertisement purposes. More information you can find here:


Privacy policy for the use of Lucky Orange

This website uses technologies from Lucky Orange LLC, 8680 W 96th St, Overland Park, KS 66212, USA, ( to collect and store anonymous data for web analysis and for operating the live chat system to respond to live support requests. Usage profiles under a pseudonym can be created from this data. Cookies can be used to do this. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes.
You can set your Internet browser so that cookies can no longer be stored on your computer to avoid the storage of Lucky Orange cookies. Deactivating all cookies may result in some functions no longer being able to be executed on our Internet pages. You can deactivate the collection and storage of data for creating a pseudonymized user profile at any time. Also, you can opt-out of Lucky Orange's future data collection by having an opt-out cookie set from the following website: If you wish to maintain your objection, please do not delete this opt-out cookie
Lucky Orange LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.


Google Tag Manager

Our website is using Google Tag Manager service, which allows website tags to be managed through a single interface. The tool triggers other tags, which may collect data under certain circumstances. Tag Manager does not collect any personal data. If disabled at domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager. Google's privacy policy for this tool can be found here:


Use of Google AdWords Conversion-Tracking

Our website ”Google AdWords” online advertising program and conversion tracking within the framework of Google AdWords. Conversion-tracking cookie is set on user’s browser in case of clicks on an ad delivered by Google. Cookies are small text files, which the internet browser places on your browser. These cookies lose their validity after 30 days. Cookies does not collect any personal data. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to tell that the user clicked on the ad and was forwarded to this page. Each Google AdWords client gets a different cookie. If you do not want to participate in the tracking program, you can refuse the use of this program by deactivating the google conversion-tracking cookie via your internet browser. Further information concerning Google data privacy can be found at


Double-click Ad Exchange

Your browser may store a cookie sent by Google Inc. or third parties if Doubleclick Ad Exchange (web ad service of Google Inc, USA), places ads (text ads, banners, etc.) on our website. Information stored in the cookie can be collected by Google Inc. or third parties. Doubleclick Ad Exchange uses "WebBacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic. The information generated by the cookie and/or Web Bacon about your use of this website is transmitted to and stored by Google on servers in the US. Google will use this information to conduct an analysis of your usage behavior. Google may pass this information on to third parties insofar as this is required by law or if third parties process the data on Google's behalf. You can prevent the storage of cookies on your hard disk and the display of web beacons. To do this, you must select "do not accept cookies" in your browser settings. Further information can be found here:


New Relic

We use the plugin New Relic for statistical evaluation of the website speed of the web analysis. New Relic is a product of New Relic Inc, 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA. When you visit our website, the browser establishes a direct connection to the New Relic servers.
The purpose and scope of the data collection and further processing and use of the data by New Relic, as well as related rights and privacy preferences, can be found in New Relic's privacy policy: To ensure adequate data protection, New Relic complies with the data protection regulations of the "EU-US Privacy Shield". You can find the certification here:


Information on Customer Rights and Contacts

As a data subject, you have the following rights:
The applicable data protection law grants you comprehensive rights concerning the processing of your personal data (information and intervention rights), about which we inform you below:
- according to Art. 15 GDPR, the right to demand information on the personal data processed by us in the scope specified therein;
- according to Art. 16 GDPR the right to demand without delay the correction of incorrect or complete of your stored personal data with us;
- according to Art. 17 GDPR the right to demand the deletion of your personal data stored by us, unless further processing

  • for exercising the right of freedom of expression and information;
  • for fulfilling a legal obligation;
  • for reasons of public interest or
  • is required to assert, exercise or defend legal claims;
- according to Art. 18 GDPR the right to demand the restriction of the processing of your personal data, as far as
  • the accuracy of the data is disputed by you;
  • the processing is illegal, but you reject its deletion;
  • we no longer need the data, but you need it for asserting, exercising or defending legal claims or
  • you have lodged an objection against the processing in accordance with Art. 21 GDPR;
- according to Art. 20 GDPR the right to receive your personal data, which you have provided us, in a structured, common and machine-readable format or to request the transfer to another person responsible;
- the right to complain to a supervisory authority pursuant to Art. 77 GDPR
As a rule, you can contact the supervisory authority of your place of residence or work or our company headquarters. For questions about the collection, processing or use of your personal data, for information, correction, blocking or deletion of data and revocation of granted consent or objection to a particular use of data, please contact us directly via the contact details in our imprint.


Last updated: 27.01.2020